Today's Flight Plan
Daily operations — complete each task in order. Today's focus:
Published Books
4
+ 1 free lead gen
Sales Channels
5
AMZ·Web·TikTok·SC·SHO
Platforms
5
FB·IG·LI·TK·YT
Posts Due Today
5
One per platform
Audience Size
Building
Starting from zero — on track
⚑ This week's priority: Order author copies of all books for TikTok Shop inventory. Once received → publish TRE on TikTok, film product ads for WWIIVGH + FTS.
Morning Flight Plan
30–45 min daily
Weekly Book Rotation
Content schedule by day
Rotate all 5 assets across the week. Lead with value, sell softly.
Content mix: 60% Value/Tips · 20% Story/Brand · 20% Direct CTA
CTA formula: 3:1:1 (3 value, 1 engagement, 1 sell per week)
CTA formula: 3:1:1 (3 value, 1 engagement, 1 sell per week)
Platform Specs at a Glance
| Platform | Length | Best Format | CTA | Freq |
|---|---|---|---|---|
| 200–400w | Story + tips | Link in post | Daily | |
| 100–200w | Hook + bullets | Link in bio | Daily | |
| 150–250w | Insight/lesson | Comment | 3–5×/wk | |
| TikTok | 60–90s script | Hook + 3 pts | Shop link | Daily |
| YouTube | 3–8 min | Tutorial/review | Description | 2–3×/wk |
Funnel Flow
Where every post leads
1
Awareness → Free Vault (GA Lead Gen)
GA + free apps → email capture → warm audience
2
Warm → Low-ticket (FTS / THNC digital)
Easy first purchase builds trust
3
Buyer → Core books (WWIIVGH / TRE)
Full books + upsell to bundles on website
4
Repeat buyer → Samcart affiliate + community
Affiliate referrals + course upsells
This Week's Action Plan
Prioritized tasks to move the business forward this week. Complete in order.
🔴 Priority 1 — Inventory & TikTok Launch
🟡 Priority 2 — Website Store
🟢 Priority 3 — Content & Social
TikTok Playbook Progress
AIA TikTok Playbook — beta access, ~50% complete. Currently at: copy viral content in genre and post consistently.
Current playbook step: Find 3–5 top viral videos in your genre. Replicate the format, hook, and editing style — not the content. Post daily. Study what gets views.
TikTok Shop note: Home delivery for now. Keep orders local/manageable. List TRE first (best story for TikTok). WWIIVGH + FTS next.
TikTok Shop note: Home delivery for now. Keep orders local/manageable. List TRE first (best story for TikTok). WWIIVGH + FTS next.
Complete Asset Inventory
Every product, tool, and resource — where it lives and how it sells.
Paid Books & Products
| Title / Code | Format | Sales Channels | Status | Notes |
|---|---|---|---|---|
| WWII Victory Garden Hacks WWIIVGH · Paul Burgess |
Paperback + Kindle | Amazon ×2TikTok Shop | Live | Need author copies + TikTok product ad |
| The Resilience Experiment TRE · Paul Burgess · + Bonus App |
Paperback + Kindle | Amazon ×2TikTok Shop | Pending inventory | List on TikTok Shop once author copies arrive |
| Finish the Scene: Mandala Farm FTS · Coloring Book |
Paperback (AMZ) + Digital (website) | AmazonWebsiteTikTok Shop | Live | No Kindle (Amazon policy). Digital live on site. Need product ad. |
| The Hidden Northern California THNC |
Digital only | Website | Live | Website only. Add to TikTok content rotation. |
Free Products (Lead Generation)
| Title / Code | Format | Where | Purpose |
|---|---|---|---|
| Grid-Adjacent: The Exit Strategy GA · 25-page guide + 5 apps/worksheets |
Digital (PDF + web apps) | Free Vault | Lead magnet → email capture → warm audience for all books |
| TRE Bonus App 7 interactive worksheets (built) |
Web app (HTML) | Free Vault | Value add for TRE buyers + standalone lead gen |
| 3 Additional Apps/Tools Built and in vault |
Web apps | Free Vault | Audience value + lead nurture |
Educational Tools (Owned)
| Tool | Status | Notes |
|---|---|---|
| AIA Publishing — Full Course aia.publishing.com | Completed | All modules done. Reference as needed. |
| AIA TikTok Playbook Beta access add-on | ~50% complete | Current step: copy viral genre content + post daily. Complete remaining modules this week. |
Infrastructure & Platforms
| Platform | Status | Priority Actions |
|---|---|---|
| Amazon KDP | Live | Order author copies this week (all 3 print books) |
| The Horizon (Website Store) flighttowerbooks.com · Shopify connected | Live — needs bundles | Create product bundles + product ads. Shopify barely set up. |
| TikTok Shop | Ready to list | List TRE first once inventory arrives. Then WWIIVGH + FTS. Home delivery for now. |
| Samcart | Partial setup | Few pages made. Affiliate center: 5 people (friends). Build out properly after TikTok is running. |
| Shopify | Connected only | Connected to website. Almost nothing else done. Low priority until TikTok + website are humming. |
| Social (FB/IG/LI/TK/YT) | Zero audience | Focus: TikTok daily posting per playbook. Other platforms: consistent daily posts from generator. |
Post Generator
Select book → angle → platform → tone. Generate ready-to-post content for any channel.
Step 1 — Book / Asset
WWIIVGH
WWII Victory Garden Hacks
Wartime soil & food resilience
AmazonTikTok
TRE
The Resilience Experiment
Three-lane income resilience
AmazonTikTok
FTS
Finish the Scene: Mandala Farm
Coloring book — paperback + digital
AmazonWebsite
THNC
Hidden Northern California
Digital guide — website only
Website
GA — FREE LEAD GEN
Grid-Adjacent: The Exit Strategy
25-page free guide + 5 apps — drives email capture and warms audience for all books
Free Vault
Step 2 — Content Angle
Step 3 — Platform
Facebook
Instagram
LinkedIn
TikTok
YouTube
Step 4 — Tone & CTA
Generated Content
Choose options on the left and click Generate.
Content Calendar
7-day planning grid across all 5 platforms.
Book tags: WWIIVGH TRE FTS THNC GA
Content Library
Content pillars, angles, and CTA templates for every asset.
Daily SOP
The repeatable 30–45 min system. Run it every day.
Daily Flight Plan — 30–45 Min
Weekly Rhythm Table
| Day | Book Focus | Post Type | Tone |
|---|
Optimal Post Times (Pacific)
| Platform | Best Times | Frequency |
|---|---|---|
| 8–9am · 12–1pm | Daily | |
| 7–8am · 6–7pm | Daily | |
| 8–10am · 12pm | 3–5×/week | |
| TikTok | 6–9am · 7–9pm | Daily (priority) |
| YouTube | 12–3pm | 2–3×/week |
Sunday Batch Session (60–90 min)
Batch the whole week Sunday evening. Eliminates daily decision fatigue.
1
Open Post Generator
Generate all 5 platforms × 7 days = 35 posts
2
Paste into Content Calendar
One cell per platform per day
3
Schedule via Buffer / Later / Native
Set and forget — just engage daily
Daily Engagement (5 min)
✓ Reply to every comment within 2 hrs
✓ Share best post to 3–5 relevant FB Groups
✓ Like + comment on 5 posts in your niche
✓ Watch 3 viral TikToks in genre → note format
✓ Weekly: identify top performer → repurpose it
✓ Share best post to 3–5 relevant FB Groups
✓ Like + comment on 5 posts in your niche
✓ Watch 3 viral TikToks in genre → note format
✓ Weekly: identify top performer → repurpose it
Sales Channels
Where Flight Tower Books products are sold and current status of each channel.
Amazon KDP
Primary print + Kindle channel
The Horizon — Website Store
flighttowerbooks.com · Shopify
TikTok Shop
Home delivery · one-person operation
Ready to list — awaiting inventory. Home delivery for now. Keep order volume manageable.
Launch order: 1) TRE paperback → 2) WWIIVGH → 3) FTS paperback
Action: Once inventory arrives, film product walkthrough + list on TikTok Shop. Make separate short-form product ads for each book.
Launch order: 1) TRE paperback → 2) WWIIVGH → 3) FTS paperback
Action: Once inventory arrives, film product walkthrough + list on TikTok Shop. Make separate short-form product ads for each book.
Samcart
Checkout pages + affiliate center
Partial setup. A few checkout pages made. Affiliate center created with 5 people (currently friends, not active affiliates).
Priority level: Low for now — build out after TikTok and website are generating consistent traffic. Come back to Samcart when you have real buyers to convert to affiliates.
Priority level: Low for now — build out after TikTok and website are generating consistent traffic. Come back to Samcart when you have real buyers to convert to affiliates.
Shopify
Connected to website
Minimal setup. Connected to the website. Almost nothing else configured.
Recommendation: Leave as-is until TikTok and Amazon are humming. Then use Shopify for physical product fulfillment as order volume grows.
Recommendation: Leave as-is until TikTok and Amazon are humming. Then use Shopify for physical product fulfillment as order volume grows.
Bundle Ideas (Website)
Pending creation
📦 The Resilience Stack — TRE + WWIIVGH (digital)
📦 The Complete Library — All 4 paid books (digital)
📦 The Homestead Starter — WWIIVGH + FTS digital + GA free
📦 California Explorer — THNC + FTS digital
📦 Off-Grid Essentials — TRE + THNC + GA
📦 The Complete Library — All 4 paid books (digital)
📦 The Homestead Starter — WWIIVGH + FTS digital + GA free
📦 California Explorer — THNC + FTS digital
📦 Off-Grid Essentials — TRE + THNC + GA
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